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Game, Set, Match? Six Years of Changing My Mind About Tesla

Nov 9, 2026

I was wrong about autonomy. I was right about the miracle.

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What Apple's Intel Years Say About Automakers and Nvidia

Nov 2, 2026

Volvo bought Nvidia's chip and software. GM bought only the chip. Apple's Mac computer shows why the difference matters.

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Porsche Spent Years Chasing Volume. Its New CEO Is Undoing That.

Oct 26, 2026

Michael Leiters came to Porsche from Ferrari and McLaren. The Mission S concept and a lower break-even point suggest he is undoing a decade of volume chasing.

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New Powertrain. Same Car Business.

Oct 19, 2026

EV advocates say legacy automakers lost their nerve. The profit numbers say something else.

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Porsche's Margin Fell to 1%. Can the Rolex Playbook Help?

Oct 12, 2026

The plan to sell fewer, more expensive cars echoes how Rolex came through the quartz crisis. Rolex did it with no shareholders watching. Porsche can't.

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What BMW Is Asking AI to Fix

Oct 6, 2026

China, tariffs, the Middle East and Chinese competition in Europe are squeezing BMW. What can AI actually change?

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Musk Skipped Market Research. So Did Steve Jobs. Cybertruck Failed. iPhone Did Not.

Sep 21, 2026

Same claim about market research, opposite outcomes. The research was never the reason.

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Lincoln Doubt and Cadillac Commitment

Sep 7, 2026

One brand had a CEO who believed in it and lost his job before he could prove it. The other's CEO has been committed for twelve years running.

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Chinese Exports Aren't Growth

Aug 24, 2026

BYD's chairman called it a "brutal knockout stage." He said so in the same report showing the company's first profit decline in four years.

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The Level 3 Divergence

Aug 17, 2026

Germany pulled back from self-driving cars. Detroit is going all in for 2028. Tesla is skipping the Level 3 step entirely.

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TaaSMaster

One free memo a week on the structural questions the press releases don't answer and the conclusions the trade coverage doesn't reach. Written by Randall McAdory for executives, analysts, investors and anyone who follows the industry closely.

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