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In a July 24 blog post, Cruise CEO, Dan Ammann announced more detailed information about Cruise Automation in San Francisco. Part of that announcement involved delaying the deployment of an autonomous service by the end of 2019. According the Ammann, the next steps for Cruise are to 1) accelerate testing and safety validation, 2) increase community engagement, 3) increase the EV charging station infrastructure, and 4) continue developing and building the next-generation self driving vehicles. In what seems to be a contrast to other tech companies, Ammann says that Cruise is trying to win the “tech race” as well as the “trust race.” He describes the Silicon Valley business adage of “move fast and break things” as not sufficient for the mission critical safety systems required of autonomous robo-taxi services. This sounds very auto industry safe, but slow. In the world of autonomous systems and business deployment, will safe but slow win over fast but too aggressive?