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Can Rivian Succeed with a Direct-to-Consumer Vehicle Sales Model?

Automotive News is reporting today (subscription required) that Rivian, the electric truck and SUV startup, will utilize a subscription service as the retail model to consumers.

Randall McAdory
Randall McAdory

Sep 30, 2019

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2 min read

Structural analysis
of automotive disruption

What investor decks don’t cover.
And industry coverage doesn’t ask.

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Analyzing the structural forces reshaping the global automotive industry. Founded by Randall McAdory, TaaSMaster examines new auto sector economics, capital allocation, regulatory pressure, and competitive power shifts — with a focus on what those forces mean for executives and investors navigating the transition.

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