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Did Tesla Really Start an Electric Vehicle Price War

When Tesla slashed the price of volume vehicles like Model Y by as much as $13,000, many assumed this was both a brilliant strategic move and a shot across the bow of competitors forcing them to slash prices as well.

Randall McAdory
Randall McAdory

Feb 6, 2023

•

4 min read

Structural analysis
of automotive disruption

What investor decks don’t cover.
And industry coverage doesn’t ask.

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TaaSMaster

Analyzing the structural forces reshaping the global automotive industry. Founded by Randall McAdory, TaaSMaster examines new auto sector economics, capital allocation, regulatory pressure, and competitive power shifts — with a focus on what those forces mean for executives and investors navigating the transition.

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