The Alan Mulally Effect, and the Value of Leadership: Outperforming General Motors During a Crisis
Few stories are as compelling in recent automotive history as the contrast between Ford’s resurgence under Alan Mulally and the struggles of General Motors during the period between 2006 and 2014.
Feb 5, 2024
•
4 min read
Structural analysis
of automotive disruption
What investor decks don’t cover.
And industry coverage doesn’t ask.