Since the recent announcement by GM to end the usage of Apple CarPlay in its EVs beginning in 2024, there has been much debate about the decision on social business sites like LinkedIn. The ability to better manage the in-vehicle customer data and experience is driving this change. Thus, I think GM is making the correct decision.
The change is not without potential customer satisfaction risks. However, Tesla will sell around 1.8 million EVs globally this year. Apple CarPlay and Android Auto are not available on Tesla cars. There are very good reasons for this.
I wrote about Apple, automakers, and customer ownership in a newsletter update last year. It might be worth a review given GM’s latest decision.