What happens when the two largest automakers in the world face the same storm - tariffs, EV disruption, Chinese competition, and slowing global demand - but only one keeps growing?
That’s the central question I explore in my latest LinkedIn TaaSMaster newsletter.
🔻 Volkswagen is slashing forecasts, restructuring its operations, and watching its premium brands like Porsche and Audi suffer under tariffs and declining margins.
🔺 Toyota, meanwhile, is expanding production, posting record profits, and seeing its hybrid strategy shine - especially in the U.S., where local manufacturing has protected it from the tariff shockwaves that have hit VW hard.
👉 I break down:
The three crises facing Volkswagen right now (as reported by BILD)
How Toyota’s slow-and-steady approach is paying off
A side-by-side look at Lexus vs. Porsche, production strategy, and EV execution
📣 I’d love for you to read - and share - the full breakdown here on LinkedIn:
If you’ve enjoyed my past breakdowns of Tesla, Cadillac, and Porsche, this one’s in that same spirit: sharp, data-backed, and focused on strategy, not hype.
Thanks for reading and supporting the TaaSMaster journey.