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  • Who Owns the Customer? Apple or the Automaker?

Who Owns the Customer? Apple or the Automaker?

Earlier this year, Apple announced deeper integration into the infotainment applications in automobiles via Apple CarPlay.

Randall McAdory
Randall McAdory

Dec 8, 2022

•

2 min read

Structural analysis
of automotive disruption

What investor decks don’t cover.
And industry coverage doesn’t ask.

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TaaSMaster

Analyzing the structural forces reshaping the global automotive industry. Founded by Randall McAdory, TaaSMaster examines new auto sector economics, capital allocation, regulatory pressure, and competitive power shifts — with a focus on what those forces mean for executives and investors navigating the transition.

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