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electric vehicles

Porsche

+3

Porsche's Swiss Watch Moment

Jul 22, 2025

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2 min read

Porsche's Swiss Watch Moment

What Rolex can teach Porsche about surviving disruption

Randall McAdory
Randall McAdory

electric vehicles

When EV’s Become Dogma: Rethinking the Industry’s Assumptions

Jun 27, 2025

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2 min read

When EV’s Become Dogma: Rethinking the Industry’s Assumptions

Is the EV future truly inevitable, or just assumed?

Randall McAdory
Randall McAdory

AutomotiveIndustry

+2

Bets, Billions, and Blind Spots: Rethinking the EV Consensus

Jun 23, 2025

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7 min read

Bets, Billions, and Blind Spots: Rethinking the EV Consensus

What If the EV Future Isn’t as Inevitable as We’ve Been Told?

Randall McAdory
Randall McAdory

AutomotiveIndustry

+4

Tales from the Beat with Ed Garsten

Jun 11, 2025

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2 min read

Tales from the Beat with Ed Garsten

A podcast discussion with long-time automotive journalist Ed Garsten

Randall McAdory
Randall McAdory

Automotive Industry

+3

One Bets Big, One Bets Broad: GM and Toyota’s Diverging Paths to the Future

Apr 21, 2025

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3 min read

One Bets Big, One Bets Broad: GM and Toyota’s Diverging Paths to the Future

Mary Barra and Akio Toyoda have made distinct bets on how the automotive sector will unfold.

Randall McAdory
Randall McAdory

Tesla

+2

Electric Vehicle Evangelists vs. Reality

Mar 10, 2025

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4 min read

Electric Vehicle Evangelists vs. Reality

A guy calling himself “America’s EV Influencer” once responded to one of my posts, stating, “Toyota is doing well for now, riding the hybrid wave.

Randall McAdory
Randall McAdory

Automotive Industry

+1

Betting Big or Hedging Their Bets? How Legacy Automakers Are Navigating the EV Transition

Feb 14, 2025

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4 min read

Betting Big or Hedging Their Bets? How Legacy Automakers Are Navigating the EV Transition

The automotive industry is at a crossroads, and legacy automakers are staring down an uncertain road ahead.

Randall McAdory
Randall McAdory

Elon Musk

+3

Is There a Tesla 2.0? A Movie Most Of Us Are Not Watching?
LockSimple

Jan 6, 2025

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4 min read

Is There a Tesla 2.0? A Movie Most Of Us Are Not Watching?

Remember March 2020?

Randall McAdory
Randall McAdory

business

+6

Get Over It! Elon Musk is Winning the Automotive Game.
LockSimple

Nov 21, 2024

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6 min read

Get Over It! Elon Musk is Winning the Automotive Game.

When asked about Elon Musk, the late Charlie Munger (former Vice Chairman of Berkshire Hathaway and Warren Buffett’s business partner) once said, “Never underestimate the man who overestimates himself... These weird guys who overestimate themselves occasionally knock it right out of the park.”

Randall McAdory
Randall McAdory

automotive

+3

Ford’s Transparency on EV Losses: A Strategic Misstep
LockSimple

Nov 7, 2024

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3 min read

Ford’s Transparency on EV Losses: A Strategic Misstep

Ford restructured its operations in 2022 by creating distinct divisions: Ford Blue for internal combustion engine (ICE) vehicles, Ford Pro for commercial services, and Ford Model e for electric vehicles (EVs).

Randall McAdory
Randall McAdory

Automotive Industry

+3

Patience over Panic. A Tale of Two EV Strategies. Ford vs GM.
LockSimple

Oct 14, 2024

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4 min read

Patience over Panic. A Tale of Two EV Strategies. Ford vs GM.

When Ford launched the Mustang Mach-E in late 2020, the only electric vehicle (EV) General Motors was selling was the Chevrolet Bolt.

Randall McAdory
Randall McAdory

Investing

+4

Legacy Automakers are Late to the “Scared Party”
LockSimple

Sep 19, 2024

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3 min read

Legacy Automakers are Late to the “Scared Party”

Last week’s Wall Street Journal article titled “What Scared Ford’s CEO in China” is further evidence that legacy automotive companies are “incrementalists.” As I wrote in the TaaSMaster Newsletter recently, automotive incrementalism is detrimental to car-maker shareholders.

Randall McAdory
Randall McAdory

Elon Musk

+2

The Business of a Political Preference: The Musk Trump Card
LockSimple

Aug 5, 2024

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3 min read

The Business of a Political Preference: The Musk Trump Card

Linette Lopez recently wrote a compelling article for Business Insider explaining why Tesla CEO Elon Musk supports Donald Trump for President.

Randall McAdory
Randall McAdory

Elon Musk

+5

The Myth of Tesla: Just Another Automaker Without Autonomy
LockSimple

Jul 25, 2024

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3 min read

The Myth of Tesla: Just Another Automaker Without Autonomy

During this week’s earnings call, Tesla CEO Elon Musk said, “I recommend anyone who doesn’t believe that Tesla will solve vehicle autonomy should not hold Tesla stock.” Implicit in Musk’s statement is the notion that investing in Tesla purely as an electric vehicle (EV) company is unwise.

Randall McAdory
Randall McAdory

Porsche

+2

Porsche’s Bold Move: Quickly Phasing Out the ICE Macan
LockSimple

Jul 15, 2024

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2 min read

Porsche’s Bold Move: Quickly Phasing Out the ICE Macan

Since its debut in 2014, the Porsche Macan has been a cornerstone of Porsche’s sales success, becoming the company’s best-selling model globally for many of the years since its introduction.

Randall McAdory
Randall McAdory

Elon Musk

+7

Ford Moves Toward Vehicle Volume, Not Company Valuation
LockSimple

Jul 8, 2024

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3 min read

Ford Moves Toward Vehicle Volume, Not Company Valuation

A recent newsletter article by Steve LeVine in The Information highlights how Ford CEO Jim Farley sees the future of Ford as an automaker committed to building a $30,000 electric vehicle (EV).

Randall McAdory
Randall McAdory

Automotive Industry

+1

The Chinese Automotive Threat is not New for U.S. Automakers
LockSimple

May 20, 2024

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3 min read

The Chinese Automotive Threat is not New for U.S. Automakers

A recent InsideEVs article suggested a “Cold War” is brewing between China and the West involving Chinese automakers and western automotive companies.

Randall McAdory
Randall McAdory

Investing

+7

Electric Shock: Tesla’s Fumble, China’s Rise, and the Industry’s Reckoning
LockSimple

May 13, 2024

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5 min read

Electric Shock: Tesla’s Fumble, China’s Rise, and the Industry’s Reckoning

Once again, the automotive industry is at a crossroads.

Randall McAdory
Randall McAdory

robotaxi

+6

Tesla: From Disruptor to Just Another Automaker?
LockSimple

May 6, 2024

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4 min read

Tesla: From Disruptor to Just Another Automaker?

In October 2021, I wrote that Tesla's massive valuation might be justified. At that time, Tesla was valued at $1.1 trillion,close to its all-time high. Only four U.S. companies were worth more - Apple, Microsoft, Alphabet, and Amazon. I owned Tesla stock then, believing that traditional metrics of valuing a company did not apply to Tesla.

Randall McAdory
Randall McAdory

Dearlerships

+3

Tesla Might Need to Rethink Its Lack of Automotive Dealers

Apr 22, 2024

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4 min read

Tesla Might Need to Rethink Its Lack of Automotive Dealers

Tesla famously does not use franchised dealers to sell its vehicles to retail consumers.

Randall McAdory
Randall McAdory

Investing

+8

Tesla at a Tipping Point
LockSimple

Apr 20, 2024

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9 min read

Tesla at a Tipping Point

Originally published on the LinkedIn TaaSMaster Newsletter site.

Randall McAdory
Randall McAdory

Investing

+6

Tesla: Beyond the Hype to the Hard Truths
LockSimple

Apr 11, 2024

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5 min read

Tesla: Beyond the Hype to the Hard Truths

If you follow this newsletter, you’ll know that I once was a Tesla shareholder.

Randall McAdory
Randall McAdory

Investing

+9

Charging Ahead or Falling Behind? A Painful Financial Lesson for EV Company Investors.
LockSimple

Mar 19, 2024

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3 min read

Charging Ahead or Falling Behind? A Painful Financial Lesson for EV Company Investors.

This time last year I penned an update designed to remind the many pure-play EV company supporters (mostly Tesla investors) that the challenges of legacy automotive companies to execute their EV strategies were not an indication that these legacy automakers were doomed to extinction.

Randall McAdory
Randall McAdory

Elon Musk

+4

Being an Automaker: A Cautionary Tale from Apple
LockSimple

Mar 1, 2024

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3 min read

Being an Automaker: A Cautionary Tale from Apple

If Apple can’t make an entry into the automotive sector work, what makes any of the new participants in the industry believe they can succeed?

Randall McAdory
Randall McAdory

Elon Musk

+9

Auto Companies are Terrible Investments: An Unending Cycle of Boom and Bust
LockSimple

Feb 28, 2024

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5 min read

Auto Companies are Terrible Investments: An Unending Cycle of Boom and Bust

I have finally come to understand that automotive companies make terrible businesses.

Randall McAdory
Randall McAdory
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