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Ford’s Transparency on EV Losses: A Strategic Misstep

Nov 7, 2024

Ford restructured its operations in 2022 by creating distinct divisions: Ford Blue for internal combustion engine (ICE) vehicles, Ford Pro for commercial services, and Ford Model e for electric vehicles (EVs).

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Legacy Automakers are Late to the “Scared Party”

Sep 19, 2024

Last week’s Wall Street Journal article titled “What Scared Ford’s CEO in China” is further evidence that legacy automotive companies are “incrementalists.” As I wrote in the TaaSMaster Newsletter recently, automotive incrementalism is detrimental to car-maker shareholders.

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Ford Moves Toward Vehicle Volume, Not Company Valuation

Jul 8, 2024

A recent newsletter article by Steve LeVine in The Information highlights how Ford CEO Jim Farley sees the future of Ford as an automaker committed to building a $30,000 electric vehicle (EV).

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The Perils of Pioneering: Henry Ford and Elon Musk

May 16, 2024

A recent Barron’s article speculated that Elon Musk is making a similar mistake with Tesla that Henry Ford made with his namesake company in 1924.

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Electric Shock: Tesla’s Fumble, China’s Rise, and the Industry’s Reckoning

May 13, 2024

Once again, the automotive industry is at a crossroads.

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Auto Companies are Terrible Investments: An Unending Cycle of Boom and Bust

Feb 28, 2024

I have finally come to understand that automotive companies make terrible businesses.

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The Alan Mulally Effect, and the Value of Leadership: Outperforming General Motors During a Crisis

Feb 5, 2024

Few stories are as compelling in recent automotive history as the contrast between Ford’s resurgence under Alan Mulally and the struggles of General Motors during the period between 2006 and 2014.

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Detroit’s Pickup Truck Moat versus Cybertruck’s Arrival

Dec 7, 2023

As Tesla launches its Cybertruck, Detroit automakers (with their all-important full-size pickup truck franchises) should not be concerned.

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The Tesla Effect. How Will Legacy Automakers Respond? What are They Prepared To Do?

Oct 14, 2023

In the classic 1987 film "The Untouchables," Sean Connery's character, Jim Malone, delivers a memorable line to Elliot Ness played by Kevin Costner: "What are you prepared to do?" Like it was for Elliot Ness, this question also is important for today‘s legacy automakers.

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What Does Warren Buffet Know About Henry Ford and Elon Musk That We Need to Understand

May 9, 2023

During Saturday’s Berkshire Hathaway annual shareholder meeting, Warren Buffet was asked a question about investment opportunities in the zero emission automotive space.

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TaaSMaster

Analyzing the structural forces reshaping the global automotive industry. Founded by Randall McAdory, TaaSMaster examines new auto sector economics, capital allocation, regulatory pressure, and competitive power shifts — with a focus on what those forces mean for executives and investors navigating the transition.

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